by The Winefathers
10/NOV/2016 in Press
A wine that now controls the world wine market. From year to year increases in value and volume. Here are the impressive numbers of prosecco.
Prosecco, a real emperor in the wine market. In the last years its production has soared and sales have increased exponentially. A real economic boom and a source of pride not only for the producing regions.
So let’s have a look. Where is prosecco produced? Where does its grape, named Glera, comes from? Conegliano is the heart of the Glera cultivation and Valdobbiadene represents probably the most famous area where prosecco is produced. These towns are both in Veneto, but the Glera comes from Friuli-Venezia Giulia, specifically from a town near Trieste called Prosecco. This is documented by the texts from the English gentleman Feynes Moryson that in 1593 wrote that its name changed from Picinum to Prosecho. The production declined in this area and increased in Veneto, where today the largest quantity of Prosecco is produced.
The numbers of this wine in the last 7/8 years have been amazing. In the DOC area there are more than 10,000 wineries with more than 300 brands, including 183 with the DOCG label. Really big numbers if you consider that the DOC and DOCG areas comprise just two regions, although with an extension of 20,000 hectares in the provinces of Udine, Trieste, Gorizia and Pordenone in Friuli-Venezia Giulia and Padua, Treviso, Venice, Belluno and Vicenza in Veneto. And if you have a look at the volumes, this is really impressive: in 2014 the total production amounted to 2,240,000 hectoliters, while in 2015 to over 3 million, with an increase of almost 50%.
But where it is consumed this huge amount of prosecco? 70% of production is sold abroad, while only 30% remains in Italy. The three main countries where the Prosecco goes are the United Kingdom (35% of the total export), USA (17%) and Germany (16%). Prosecco is growing in terms of volumes, but especially in terms of value. In 2015 the increase in value exceeded the increase in volume by a 5%, and it is reasonable to expect a further increase in value. In order to grant sustainability to this growth, it’s important to produce and sell good quality wines. Artisanal winemakers such as our Bele Casel fight this battle every day.
Prosecco is now associated to joy and celebration everywhere, because it is very well suited to be drunk at any occasion and around it important events such as the "Prosecco Cycling" are born. The “Prosecco Cycling” takes place annually in Valdobbiadene. Thousands of people from more than 26 countries go there every year. Drinking a wine where it is produced is always the best choice, in our opinion.