Wine glass on the table

DREAM ON: the difference between French and Italian wines

by thefex

28/MAR/2017 in Press


I think of Tamura 田村 who enjoys his wine relaxing on his tatami 畳. France or Italy, what did he choose? I don’t know because this is the part of the dream I don’t remember.

Machida 町田, Japanese city within Tokyo 東京. Today.

Tamura 田村, a lover of good wine like many of his countrymen, is ready for an important dinner. He leaves home to reach the most important wineshop of the city and buy a bottle he has in mind, white wine this time. Without hesitation he goes to the second floor where he finds the shelves of Burgundy with many different prestigious domaine. In addition, and not by chance, there are also many great Italian whites. But how to get our friend Tamura 田村 to notice them? I wish I could be there to help him understand, to explain that those labels with those evocative but little known names ( "Dolomiti", "Collio", "Terlano", "Rosazzo", ...) have nothing less in terms of quality. Rather, the opposite. It would be also a great deal because spending the same amount of yen he would bring home at least three or four Italian excellence. But what Tamura 田村 finds in a Burgundy? First of all, the territory. When we speak about the great French wines we refer first to the production area and then to the grape variety. This is so true that on the label you usually find only the wine origin, and not the vines. This is Culture, wisely communicated and promoted. For more than 200 years. This is France, this is French wine, this is the best practice. Excluding Tuscany and Piedmont, the way to become internationally known is still very long and somewhat demanding, but we have no alternative. But we have everything to do it right.

I think of Tamura 田村 who enjoys his wine relaxing on his tatami 畳. France or Italy, what did he choose? I don’t know because this is the part of the dream I don’t remember.

It is not a matter of size. At least in this context. Yes, because if we take as an example the Napa Valley, everyone is able to place it geographically correctly, although in reality it represents only 4% of the wine production in California. On top of that, its fame is so high that it is considered synonymous with American wine even if there are other important and interesting areas in the United States.

You have to increase the value of your production, making it competitive internationally, investing heavily on the image of the territory. This leads to these successful results.

And if a territory a territory such as the County of Napa Valley became successful, our regions could do the same or even more! I think in particular to those regions with less production capacity, such as Umbria, Liguria, Friuli Venezia Giulia, Sardinia, Marche ... that in addition to the excellence of the wines produced, offer unique landscapes and a culture like no other country in the world (70% of the works of art and monuments is in Italy).

The importance of our history is clear and recognized. Just to mention, the Cirò Rosso is the wine that was offered to the athletes of the Olympic Games in Mexico in 1968 to recall the myth of Milo from Crotone, who won seven times the Ancient Greece Olympics and used to love this wine ...

We are doing a lot but not enough. Each of us is an ambassador of our territory, both when he goes abroad and when others come to us. As I said before, we have no alternative.

The grapevine was there before and will be there later on, when it will be indomitable again with its climbing instinct. What’s in between is the human dream. And it’s everything.